Measurement, Predictive Modelling & Segmentation

Our highly skilled Data Scientists use predictive modelling to inform, customer insights and segmentation, marketing measurement, media and digital attribution.
Manica Cortezano

Multi-touchpoint Digital Attribution

Understand the “hidden” value of digital channels and optimise customers’ digital journeys to purchase. Spend your budget on the right publishers by readily understanding the contribution make beyond the “last click”.

API Integration & Development

What is the short and long-term effect of TV and radio advertising on your business KPIs? Annalect digs deep to find out which spots are more efficient, which ones are proving the most value and opportunity for optimisation.

Data Feed Automation

How much should you spend to achieve your long-term goals and where? How do external factors impact your business? Our Data Scientists work these challenges out through bespoke and complex modelling projects that lead to more accurate scenario planning.

Custom Behaviourial Segmentation

Brands need to know their existing and potential customers on a personal level so they can deliver more personalised marketing. This modelling provides brands with a comprehensive understanding of customer behaviour, their choice of media and selection of products.
Contact us to learn about how our dedicated team can provide you with solutions that equip you with relevant, comprehensive and digestible information that leads to clear action.
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